I did four years in college, a year of student teaching and passed six certification tests. After all that was done, I realized I did not want to be a teacher. Where do you go from there? For me I just applied to any jobs that would require a bachelor’s degree. Thankfully I was picked up by an SEO company to work in the digital marketing department. To start out with, I basically was writing content for the web design team. We would get HVAC dealers signing up for a website, social media and PPC. I would create the content for the website and a different team member would put in on the site and it would go live. I started out not knowing anything about HVAC. After working for over a year, mainly writing HVAC content, I have gotten quite proficient at it. I did not only want to write HVAC content though. I actually wanted to help these HVAC dealers and get more traffic online. I then expanded my job into handling the social media posting for the HVAC corporations. I handle twitter, facebook and google plus posts. I then started handling google ads and SEM strategies for the companies. I now have been talking to my boss about possibly joining the web team. My technology skills have seriously advanced since I have been with the company. I am really good at picking up new things and retaining them. I would love to write the content and then create the website for these HVAC companies. Additionally, it is the last step of the SEO process that I don’t know how to do yet.
Online marketing