Everyone and their uncle has a new podcast these mornings, which makes it harder than ever before to make yourself stand out from the huge crowd.
However, take our field, which is athletic interests talk, for example…
However, when I first started more than one years ago, it was already a crowded field. These mornings, there are really more than nine times more athletic interests talk podcasts than there were back then, but everyone who has a microphone and an opinion thinks they can do a show for whatever reason. However, it made myself and others realize that making a great show was only the first section of the equation… Then I still had to get people to listen, for me, using social media and internet advertising was just what I needed to split out of the doldrums and start building an audience. The way I see it, using social media management is like casting a hook into the ocean trying to catch a fish, then you never suppose what bait is going to work, or when, so proper social media management entails casting a lot of strange hooks in strange stadiums to see what actually works best. It is a process of trial and error, a single one that I could circumvent by using a social media management corporation. But, I don’t suppose that I can afford that just yet. If I had a few hundred extra bucks to spend on some internet advertising and promotion, I could absolutely make some real gains. In the meantime, I may experiment by running a few low-dollar pay per click ad campaigns on social media platforms, to see how it works out for us.
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