I work for an SEO company that makes websites and helps them rank better on google.
- We handle all sorts of businesses like plumbing, cannabis, and personal training.
The main bulk of our work forms around HVAC however. A separate business goes out to HVAC dealers and gets them interested in SEO. The owner of this business, John, goes to the different dealers and talks to them about the importance of a website. He explains what search engine marketing is and how using links to target ads will help them out. Once the HVAC dealer is interested, they sign up for a package with John and then he contacts our business. We then make the website, provide social media posts and do targeted links on google to help the business rank high. We never talk to the HVAC dealer or have to sell to them. The only thing we are responsible for is the service. Well, John broke tradition and did a business trip to a big city. Instead of talking to individual HVAC dealers, he talked to an owner or a HVAC branch. The guy handles a variety of HVAC equipment and ships to over 30 different dealerships. He is a big fish that could really launch us. So John wanted someone with real SEO knowledge in the meeting. I was the lucky guy that got drafted to do this. It was not a fun business trip at all. It was nice getting to showcase my skills and knowledge though. I am worried the HVAC branch guy had no idea what I was saying.