I work for an SEO business and I handle the social media posts for our companies.
Typically the companies we make websites for are HVAC ones.
I would say about 90% of my social media posts have to do about heating and cooling. I have gotten quite good about learning what to say. In the fall I talk all about getting a heating tune up or how necessary furnace maintenance is. The winter I make a point to talk about the heater quitting and relying on emergency service. Springtime is where I focus on cleaning. I highlight indoor air quality products, air filter changes or getting ductwork professionally cleaned. The summer then moves into AC repair, service and installation. I do an easy rotation schedule of topics. I do mess up sometimes because the companies are so similar. Most HVAC companies offer 24/7 emergency service, but not every one. Most places push to have their technicians NATE certified. I have to double check for each company just in case though. Some are family owned and operated, while others boast they only handle Carrier products. The worst is when the HVAC providers have similar names. Last month I made a mistake and posted on facebook for a company but used the wrong name. Sadly, the other name was a competitor of theirs too. Needless to say they were not happy. Not only did I basically say that we help the competition, but I also let them know I don’t read the names all too careful. My boss wasn’t happy about that.