I have been planning and strategizing for a long time now.
All of these efforts have been focused on one thing and that is opening my own company.
My company helps those selling higher end properties present those properties in their best light. It’s part staging and part stylized image making. And it’s important. Getting the most value out of high end properties takes a bit of investment. For me to go out on my own to do this, I had to invest a bit as well. I am investing in internet marketing. For what I do, traditional advertising just doesn’t make all that much sense. I mean, I’m certainly not going to put a billboard on the highway to draw the attention of such a specific market. No, internet marketing is where I will put the majority of my marketing budget. I plan to use search engine optimization and pay per click strategies to get my website in front of the eye I need seeing it. But the internet marketing company that I’m using is also helping me with website design and web development. I know what I want and they know how to provide the look and style I need to promote my business. Additionally, they will also provide a social media management component to my overall internet marketing strategy. The social media management aspect is very compelling as it’s very near and dear to the market I serve. Plus, I won’t have to devote the time and energy it takes to manage my social media image and message. I’m very pleased to be partnering with this internet marketing company.