I have been looking at internet marketing services online.
It is really weird googling online looking for a business to help me online. Seems kind of redundant you know. Turns out there are quite a few online marketing businesses. I have found conversion optimization companies, pay per click marketing companies and SEO businesses. Are they all the same thing? I have sent each of the companies messages asking for what I want. I also have done some research to totally understand what I am paying for. Pay per click I found out is when I pay for those top three spots on page one of google. I only pay when someone clicks on my website. It doesn’t guarantee a sale, but I am guaranteed to be visible when someone types in certain keywords. SEO is when the company gets you on page one of google by targeting the keywords. You don’t need to pay when someone clicks, you are getting organic search results they say. I also found that a lot of digital marketing and online marketing companies stress the importance of social media and a totally optimized website. What is an optimized website? I have figured it is when your website works. You can click over to pages, scroll down and the content is laid out correctly. Colors, fonts and graphics that are pleasing to the eye is a part of it too. Also, correct information, contact forms, phone numbers clearly placed and accreditations are a good idea to have on the website. I have so much more to learn still about seo though.